Serena Bute first made a name for herself back in the 80s when she started making beautiful, comme-des-garçons-esque shirts under her first label, Wendell and Howes. In the late 80’s she married and moved to Jamaica, where she spent the next 10 years. There was very little to buy in terms of kids clothes and so she started her own children's wear label. At first she just made clothes for her own kids but they quickly became popular amongst the locals.
Serena moved back to London in the mid 90’s with her 2 children and from the kitchen of her house in Shepherd's Bush, she started ‘Anonymous by Ross + Bute’. She was first inspired by some thermal vests that she came across whilst styling a fashion shoot. The label evolved into a very British, highly feminine, ageless womenswear brand specialising in knitwear. Sold worldwide and copied worldwide.
After deciding to shut up shop with Ross and Bute, Serena took a few years out to spend time with her family. However, she continued to make samples inspired by her own personal collection of clothes ranging from Biba to Ozzy Clarke, she made crepe suits which led on to trousers, all specialising in ease and comfort for people with hectic lives and those that are always on the move.
Finally, in 2015, Serena established her self-titled brand - The capsule collection of wideleg joggers with striking grosgrain detailing offers the perfect building blocks for a sportsluxe wardrobe. Appropriate for women of all ages, the trousers represent Serena's personal ethos: stylish, comfortable, easy to wear and suitable through day to night.
Company Details
- Employees
- 9
- Founded
- -
- Address
- 124-128 Barlby Road, Unit 66,united Kingdom
- Industry
- Retail
- NAICS
-
Retail TradeMotor Vehicle and Parts DealersSporting Goods, Hobby, Musical Instrument, and Book StoresGeneral Merchandise StoresMiscellaneous Store RetailersNonstore RetailersProfessional and Commercial Equipment and Supplies Merchant WholesalersMiscellaneous Durable Goods Merchant WholesalersMiscellaneous Nondurable Goods Merchant WholesalersOther Motor Vehicle DealersAutomotive Parts, Accessories, and Tire StoresSporting Goods, Hobby, and Musical Instrument StoresDepartment StoresGeneral Merchandise Stores, including Warehouse Clubs and SupercentersOther Miscellaneous Store RetailersVending Machine OperatorsDirect Selling EstablishmentsRecreational Vehicle DealersMotorcycle, Boat, and Other Motor Vehicle DealersAutomotive Parts and Accessories StoresTire DealersSporting Goods StoresHobby, Toy, and Game StoresSewing, Needlework, and Piece Goods StoresPet and Pet Supplies StoresArt DealersManufactured (Mobile) Home DealersAll Other Miscellaneous Store RetailersFuel DealersOther Direct Selling EstablishmentsBoat DealersMotorcycle, ATV, and All Other Motor Vehicle DealersMusical Instrument and Supplies StoresWarehouse Clubs and SupercentersAll Other General Merchandise StoresTobacco StoresAll Other Miscellaneous Store Retailers (except Tobacco Stores)
- Website
- serenabutelondon.com
- HQ
- London, England
Serena Bute London Questions
Serena Bute London's website is serenabutelondon.com
Serena Bute London's LinkedIn profile is https://uk.linkedin.com/company/serena-bute-ltd
Serena Bute London has
9 employees.
View email and phone details for 9
employees at Serena Bute London.
Serena Bute London's industry is
Retail
Serena Bute London's top competitors are
Needle & Thread,
Completedworks,
Chopova Lowena,
Marfa Stance,
Clio Peppiatt Ltd,
Martine Rose,
Peachy Den,
Wales Bonner,
Simone Rocha,
Timothy Han / Edition.
Serena Bute London's categories are Retail
Serena Bute London's founding year is 2005
