Sergio Tacchini

Sergio Tacchini is a heritage sportswear brand representing authenticity, craftsmanship, and style. Founded in 1966 by Italian tennis champion Sergio Tacchini, the namesake label disrupted traditional tennis by introducing color and patterns to the industry's otherwise all-white uniforms. A pioneer in elevated sportswear, Sergio Tacchini has been home to some of tennis’s most acclaimed athletes—including John McEnroe, Pete Sampras, Martina Navratilova, and Novak Djokovic, among many others—and has been embraced for decades by subcultural movements, from UK ‘casuals’ to NYC hip hop and street culture. Bridging diverse communities across generations, Sergio Tacchini lives at the intersection of sport, fashion, and culture. Focusing on its rich heritage while building on renowned tracksuit styles from the brand’s archives, Sergio Tacchini offers a unique tennis-lifestyle collection that transitions seamlessly from the court to the streets. For over 50 years, Sergio Tacchini has remained steadfast in its dedication to pushing culture forward. The brand maintains its innovative vision through initiatives like the Sergio Tacchini International Tennis Community, supporting local-level tennis programs to promote inclusivity through the love of the game.