Your Creative Team

We’re the creative innovation plug-in your FMCG brand never knew it needed. As an invite-only creative plug-in, we focus on a select few brands, delivering fast, strategic, and high-impact creative work tailored to the fast-paced demands of consumer goods. Our secret? A mix of creative genius, strategic thinking, and cutting-edge tools that bring ideas to life fast. We craft concepts that sell; whether it’s launching a new product, testing bold flavours, or designing innovative packaging. From workshops to refining your internal ideas, we turn them into visuals that are test-ready, pitch-perfect, and market-ready. Created by Sarah McDonnell, who brings over 15 years of experience working with global giants like Unilever, Coca-Cola, KFC, and more. Sarah personally leads every project, ensuring each idea gets the attention and focus it deserves. She collaborates with a handpicked group of experts when needed, but the creative vision? That’s all her. To keep the energy sharp and the ideas fresh, Sarah only works with a select few brands each year...brands that are ready to push boundaries and create something unforgettable. Ready to be one of them? Let’s talk and see how we can plug-in to your brand!