Shields Strategic Consulting

Shields Strategic Consulting provides high level strategic communications consulting for companies and executives in the media, advertising and marketing industries. Our work includes everything from authoring op-eds and white papers to larger, ongoing content creation projects. We can help companies decide which sectors they should and shouldn’t operate in. Our point of differentiation: we bring a journalist's mentality to the market. We will be a reporter’s best asset. Personally, I have spent 15 years covering the media and advertising industry, and an additional seven years working in media planning at various ad agencies. Therefore, I understand how journalists think, and understand how ad executives think. I can help with your company’s positioning, marketing and go-to-market strategy. I see myself as a rare combination of writer, reporter, analyst, editor and consultant. I promise brutal honesty. There are lots of places that can blast out press releases and cold call reporters. This is not that company. Yes, I can help you get stories written about your company. But more importantly we can help you become experts in your field and help lead how an industry is being covered. Rather than pitching puff pieces, we can identify trend stories, smart features, areas of conflict and disruption and other strong business journalism tenets to reporters that showcase your company. This is what business journalists really want. I can help you figure out when to talk and when not to. I can help you foster relationships. I feel like I understand the industry as well as anyone. I can help you understand it better. I can be reached at shieldsmike@gmail.com