SHUI THE LABEL

Shui The Label is a luxury swimwear brand, by women for women. Pronounced shway [noun], the direct translation from Chinese is literally “water” — our vision aligns with exactly that, as we strive to be your go-to destination for all things swimwear and resort wear so you not only look but feel your best by the water. We believe that you don't have to sacrifice style for comfort. Buttery smooth, our fabrics are meant to be lightweight on the skin, caressing it just the way water does. Our mission is to inspire body positivity and female empowerment. Every woman deserves to feel beautiful in their own skin. Our simple yet timeless pieces celebrate feminism and are an ode to what makes every woman feel the most themselves, flattering the female body in its rawest form.