Sandra Chang Email & Phone Number

London, England, Gb

Client: Hulu• Crafted and presented plan recommendations to internal stakeholders and clients and managed campaign budgets of $10MM+ for Hulu Brand and Live TV campaigns• Oversaw client deliverables and end-to-end execution of campaigns and led a team of junior and associate planners, providing guidance and mentorship to ensure optimal campaign setup and performance• Collaborated with cross-functional teams to identify key learnings and leverage emerging digital trends utilizing a mix of both proven and new tactics, resulting in improved efficiencies and audience engagement• Monitored campaign performance metrics and made data-driven optimizations to maximize campaign efficiency and ensure above benchmark performance to drive measurable KPIs

New York, Ny, Us

Client: Amazon (Prime Video)• Planned digital campaigns and managed campaign budgets of $10MM+ for Prime Video Originals• Spearheaded rate negotiation and campaign planning and execution as primary contact for clients and partners• Provided partner selection (display, video, mobile, social, audio, CTV/OTT) and strategic investment recommendation and justification designed to deliver on KPI’s using the most sophisticated use of data and analytics via multi-faceted strategic partnerships while delivering maximum strategic value and efficiency• Oversaw all production timelines, ad trafficking process, creative development and creative hand-offs to ensure timely campaign launches

New York, Ny, Us

Client: HBO Max• Executed digital media campaigns and tactics for awareness campaigns on expedited timelines • Assisted in ideating strategy and crafting client-facing media recommendations for HBO Max Originals tentpoles• Configured, monitored, and optimized simultaneous campaigns exceeding $5MM+ regularly across programmatic DSPs and social platforms (Meta Ads Manager, YouTube/DV360, Twitter Ads Manager, Pinterest Ads Manager, and Snapchat Ads Manager)• Analyzed media trends, competitive titles, and industry data using various syndicated research tools (NMI, Comscore, and Nielsen) to provide strategy recommendations and maximize allocated budgets • Liaised with external publishers and internal teams across AdOps, MarSci, and Creative Asset Management to ensure deliverables align with overall plan strategies, timelines are met, and mid-flight/post-mortem strategy recommendations are presented holistically to the client • Managed trafficking and tags for creative execution and coordinated billing and invoicing across all channel media buys

Atlanta, Ga, Us

Clients: Tesla, Acura, Toyota, Hyundai, Honda• Worked collaboratively with Account Managers, AdOps, and Campaign Management to reserve ad inventory and troubleshoot campaigns as needed to ensure a smooth rollout from IO booking to execution• Worked with large amounts of data within the UI and was able to develop a more efficient product booking process• Strategized inventory reallocations if campaign was under-delivering or not meeting desired impression goals to optimize campaign performance

Los Angeles, Ca, Us

Clients: BMW, P&G – SKII, One West Bank, New York Life, Pernod Ricard – Martell• Assisted in developing marketing plans, account strategy, and maintaining client relationships• Acted as a key liaison between client and agency to ensure the needs and goals are met on every project• Participated in strategy and business development initiatives for clients and new business• Provided direction to agency team and provided insight on campaign strategy• Assisted with prospecting, media trafficking, production, wrap report recaps, and syndicated market research utilizing Nielsen insights

• Freelance content creator specializing in fashion, lifestyle, wellness, and beauty with expert knowledge of platform and social content strategies• Drove sales through campaign initiatives and partnered with reputable brands (i.e. Revolve) to elevate brand impact and provide brand recognition to their target markets and beyond• Monetized platform through sponsored advertising and product promotion • Educated and engaged customers in activities and programs to achieve brand popularity• Built relationships with external and internal personnel in order to engender proper brand awareness and exposureRelevant skills and strengths include: branding, social media & B2C marketing strategy, content ideation, content development, client liaising, brand strategy, event planning and coordination, and relationship and network building. I regularly use analytics tools to monitor content performance, and am well versed on all major social media platforms.

Los Angeles, California, Us

• Assisted Social Media & Content Manager in creative tasks including brainstorming content ideas, creating mood boards, and executing shoots for social and retail assets from conception to delivery• Conceptualized and executed three uniquely themed ad campaigns on Facebook/Instagram for split testing purposes and tracked campaign results for new product launch initiatives and best practices• Curated influencer outreach lists for various new product launches • Curated viable brand partnership lists for future giveaways • Fulfilled sales orders on NetSuite for influencer gifting/giveaways • Worked closely with brand marketing and retail teams to forge content and partnership ideas

Irvine, California, Us

• Creatively managed social media platforms and regularly sourced and scheduled on-brand social content (Instagram, Facebook, Twitter & LinkedIn)• Content ideation and influencer seeding• Researched and compiled detailed lists with potential contacts for pre-launch marketing outreach • Assisted with customer service and communicated with app users and brands on support to troubleshoot and resolve bug issues to ultimately qualify and retain users and brands to help expand company’s combined reach to 60M+ signups to generate buzz and awareness for the app’s beta launch

• Created and designed infographics and various marketing collateral for promotional content• Developed brand strategy for various social media platforms• Managed company’s Instagram and Twitter accounts and increased follower engagement and activity• Reviewed and analyzed consumer publications and competitive activity to monitor current industry trends in fashion• Furthered business growth by creating visual content that appeals to consumers• Worked cohesively with 30+ professionals to assist with coordinating photoshoots and various publicity events

New York, Ny, Us

• Compiled analyst reports on stocks and bonds in different markets and sent updates on recent developments • Streamlined book-of-business organization by standardizing client files and contact checklist in Salesforce • Wrote and compiled letters for clients regarding different account options that give them a more comprehensive overview of their assets (My Financial Picture®, Loan Management Account®, etc.) to expand business and generate commission • Researched and vetted prospective clients by tracking M&A deals • Ran CRCs and contributed to business growth by setting qualified prospect meetings with Fortune 500 companies across the Silicon Valley (Intel, VMware)

Minneapolis, Mn, Us

• Contributed to business growth and development with detailed lists of potential contacts• Researched and gathered data to form economic indicator databases within Excel to assist with financial planning• Provided key research and analysis for different markets in the finance industry• Helped manage client reports, models, and asset allocations

Bachelor Of Science - Bs, Business Administration, Marketing Emphasis

Education record