Simmons & Schmid

It’s exhilarating. It’s unpredictable. But if you’ve got your eyes closed occasionally, we hear you. And we got you. Think of us as your pathfinders, updating you on what to worry about, and where to seize the momentum. Amid all the crashing waves of change, we emphasise the importance of your brand. The best consumer brands split brand marketing and sales activation by 60:40 (and sometimes 80:20). Comparably, b2b brands are way less nourished. It’s a mistake. With 95% of b2b buyers not in the market at any one time, your brand’s a measurable, powerful gravitational force that’s always reverberating. It engages everyone you care about with your story and readies the ground for the 5% of people who are in buying mode to lend an ear to your overtures. Alongside singing the phrases of always-on brand campaigns, we encourage you to lead sales campaigns with core brand messaging. And when it comes to crafting demand-gen content, we unapologetically emphasise creativity. Tapping into the human love of storytelling we create beautiful and brilliant things. It’s dopamine triggering content with the right energy and empathy to demand attention, and show why you’re the healing hands for people’s pain points or the partner to supercharge the seizing of opportunities. The result? Brand excelling, quota smashing, loyalty growing marketing.