SITTING JOHN AB

Sitting John, founded in 2007, emerged as an alternative to conventional footwear distributors. The market was then, and still is, dominated by distributors with extensive portfolios, aiming to cover the entire market. Sitting John distinguishes itself by forging partnerships with a few select brands. This approach allows us to serve as a true brand extension in the market, delivering enduring value to both the brand and our retail partners. Since 2009, Sitting John has proudly represented Palladium Boots in the Nordics, being part of evolving it from an iconic "canvas" brand to a year-round, resilient brand with a significant presence in the sports and outdoor category.