Sonata Insights

Sonata Insights is a custom research and advisory service from Debra Aho Williamson, an internationally recognized expert in digital marketing and social media. Debra’s superpower is identifying significant shifts in consumer behavior that lead to tectonic changes in marketing strategy. At eMarketer, Debra analyzed the rise of social media through more than 120 research reports, one of the largest bodies of research on social media in the world. As an editor at The Industry Standard and Ad Age, Debra was an early voice on the impact of the internet economy and online marketing. Debra works with clients across the marketing, media, adtech and investor sectors that want to bust myths, break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior, and the continuing impact of social media on marketing strategies.