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Debra Aho Williamson is listed as Analyst, Speaker & White Paper Author | Insights on AI Marketing & Consumer Trends | Helping Marketers Stay Ahead of AI at Sonata Insights, based in Greater Seattle Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Debra Aho Williamson.
Debra Aho Williamson previously worked as Founder and Chief Analyst at Sonata Insights and Principal Analyst and Desk Lead, Social Media at Insider Intelligence. Debra Aho Williamson holds Bachelor Of Arts And Bachelor Of Music, English Literature And Oboe Performance from Northwestern University.
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I founded Sonata Insights to help businesses navigates the complex landscape of social media and AI. After spending 19 years as an eMarketer analyst (where I founded and led the social media practice), I now offer custom research and advisory services that bust myths and break new ground in demonstrating the transformative impact of AI (and the continuing transformative effect of social media) on marketing strategies and consumer behavior. I provide white papers, research reports, bylined opinion pieces, presentations, podcasts and executive educational sessions focusing on major trends in social media and AI.Where I've been: ➡️ eMarketer➡️ The Industry Standard➡️ Advertising AgeWhat I talk about on LinkedIn: 👩💻 How consumers are using (and feeling about) AI and social media📰 News developments you need to know in AI and social media💰 Revenue models and business strategies for the major social media and AI companies📊 The latest data about social media and AI marketing strategies👩💼 The ups and downs of being a new business owner What makes Sonata Insights different:• Hype-free expert insights: I've spent 18 years researching and analyzing the major social media players and have written more than 120 research reports dissecting the growth of social media worldwide. I've seen and heard a lot of hype and overpromising, and AI is no different. I ground all of my opinions in data and research. • A trusted opinion: I've made over 40 TV appearances on major networks including BBC, NBC, and Bloomberg, sharing expert analysis on social media and AI trends. My research and opinions are regularly featured in top-tier news outlets such as the Wall Street Journal, New York Times, AP, Reuters, and Investors Business Daily.Visit www.sonatainsights.com or www.debrawilliamson.net to learn more about me and my research and advisory services.
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Sonata Insights is a custom research and advisory service for businesses across the marketing, media, adtech and investor sectors that want to bust myths, break new ground and lead industry conversations about the transformative impact of AI on marketing and consumer behavior, and the continuing impact of social media on marketing strategies. Services.
New York, NY, US
Through my leadership, my research about social media marketing and my extensive media presence across TV, digital, print and radio, I played a significant role in positioning Insider Intelligence/eMarketer as a leading insights provider. Insider Intelligence was formed in 2020 from the merger of eMarketer and Business Insider Intelligence (as of March.
New York, NY, US
In 2006, I became one of the first analysts to pinpoint the social media marketing trend. I created eMarketer's original forecasting model to project social network ad revenues and ad revenues at Facebook, Twitter, LinkedIn and more. I was frequently quoted for my expertise in The Wall Street Journal, Associated Press, Reuters, USAToday, Bloomberg.
After leaving fulltime journalism I created my own business and did research, writing and editing projects for clients including eMarketer, The Industry Standard, MSNBC.com, AT&T Wireless and Advertising Age.
I was the founding executive editor of the first newsweekly for the Internet economy. I helped write the business plan for the magazine before we got funding, and then helped manage the editorial staff as we grew and grew. For a brief shining moment, The Industry Standard was the biggest magazine in ad pages in the entire industry, bigger than bridal.
New York, NY, US
I broke news and led a team of four journalists covering online marketing, internet marketing and interactive television for Advertising Age's groundbreaking weekly news section. I was a frequent speaker at industry conferences and events and provided thought leadership to other news publications.
New York, NY, US
I was promoted from the copy desk to help our managing editor launch one of the first news sources for the emerging interactive/internet marketing space. I wrote articles chronicling the rise of internet advertising, webpages, email marketing and more. I also assigned and edited articles written by other journalists.
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Debra Aho Williamson works for Sonata Insights.
Debra Aho Williamson is listed as Analyst, Speaker & White Paper Author | Insights on AI Marketing & Consumer Trends | Helping Marketers Stay Ahead of AI at Sonata Insights.
Debra Aho Williamson is based in Greater Seattle Area, United States, United States while working with Sonata Insights.
Debra Aho Williamson has worked for Sonata Insights, Insider Intelligence, Emarketer, Inc., Milestone Ii, and The Industry Standard.
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Debra Aho Williamson holds Bachelor Of Arts And Bachelor Of Music, English Literature And Oboe Performance from Northwestern University.
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