Key Media

Stephen and Madeleine Key have been working together since 2008 to teach people how to take advantage of the licensing business model and the power of open innovation to bring their creative ideas for new products to life. They specialize in writing about intellectual property strategy from a business perspective, including how to commercialize an invention, monetize a patent, and become a professional full-time independent inventor. They’ve had the honor of interviewing Lemelson-MIT prize-winning inventors, Congressmen, Fortune 500 CEOs, Patent Trial and Appeal Board judges, Chief Patent Counsels, patent examiners, Shark Tank judges, celebrities, leading IP strategists, and successful entrepreneurs from many different walks of life for their articles in Forbes, Inc., Entrepreneur, Core77, IPWatchdog, and AllBusiness. Their work has also appeared in TIME, The New York Times, Fast Company, Business Insider, Fox News, Yahoo Finance, and more. Stephen’s 2011 book by McGraw-Hill — “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine” — has been taught in numerous college courses, including the MBA program at the University of Fairbanks in Alaska; the University of California at Merced, and the University of the Pacific. He has lectured at the University of Michigan, Stanford Design School, Art Center College of Design, and to governmental organizations around the world. His other titles include "One Simple Idea for Startups and Entrepreneurs," "Sell Your Ideas With or Without a Patent," "Become a Professional Inventor: The Insider’s Guide to Companies Looking for Ideas," and “Licensing Ideas using LinkedIn.”