Straight Forward Concepts

In an increasingly competitive world, it's more important than ever to understand the marketplace. Thankfully, the world is full of data to help you do just that. At Straight Forward Concepts (SFC), we want to help you unleash the power of data to better understand the marketplace so that you can make the best decisions for your business. SFC's team of data scientists combines subject matter expertise with years of experience in the world of marketing strategy and analytics. We use modern techniques in data science and machine learning alongside proprietary and 3rd party data to create effective solutions for client problems. We've helped everyone from startups to Fortune 500 companies to find ways of utilizing data science to improve their business. Services We Offer - Exploratory Data Analysis (EDA) Slicing and dicing your data in the right way can teach you a lot. With EDA, SFC can look through proprietary and public data in order to help you assess the marketplace and your competition. - Customer Segmentation Using primary research (like surveys) and 3rd party data sets, SFC can help you identify your most important customers. Using a machine learning technique called clustering, we can help you develop a framework for thinking about potential customers in the marketplace. - Predictive Modeling Let us help you predict the important drivers of your business. Whether that means predicting if people will purchase a product, finding out if people will respond to marketing materials, or anticipating when you're going to be out of stock at a retail outlet we can help you. By combining the right data with modern machine learning techniques, we can help you implement your strategies and reach your goals effectively. -Tracking and Reporting Understanding the reams of information coming into your company can be a chore. We can help you simplify the process so that you can concentrate on the decision making.