Hi, I’m Jasmine Ray, owner of SuperMom Headquarters. When I had my first child, I was surprised to discover how overlooked moms were in the retail space. Although moms are responsible for most day-to-day purchasing decisions, very few products were readily available to help moms feel better about themselves and make their lives easier. I didn’t know what I could do to change the situation, but I definitely felt like an afterthought every time I stepped into a clothing store or baby retailer.
I felt even worse after I had my son, while in the throes of post-partum depression and anxiety, I had to shuttle my son between multiple therapies and breastfeeding support meetings to help him through failure to thrive and lip and tongue ties. I was more exhausted than I thought possible (which is hard to believe, considering I also have narcolepsy), and I couldn’t find any space in which I felt I belonged.
I began talking to my husband about my dreams to own a shop - catering to moms - where local mom-preneurs could display and sell their eco-friendly and mom-centered goods, and moms could find the products they love and trust for themselves and their families. With his support, I started SuperMom Headquarters in March 2018, selling only Ju-Ju-Be diaper bags and locally made graphic tees from Three Sparrows Apparel. Since then, I’ve added well-known brands like Itzy Ritzy, GoSili, and Eco-Kids, along with local mom-owned and small-batch companies like Maui Fruit Jewels, Global Soaps, Kids for Culture, and Wordy Toys. I’ve also added books, toys, art supplies, and laundry and kitchen products to our inventory.
In my continuing effort to support other small businesses, SuperMom Headquarters has partnered with EcoEnclose to provide eco-friendly shipping supplies. Our package stickers are all sourced from original artists, and I’m always seeking new brands to stock - particularly those owned by moms and women-of-color.
Company Details
- Founded
- -
- Address
- Indianapolis, In 46204, Us
- Industry
- Online And Mail Order Retail
- NAICS
-
Electronic Shopping and Mail-Order Houses
- Website
- https://supermomheadquarters.com
- Keywords
- Pregnancy, Post-Partum, Baby, Child, Parenting, Eco-friendly.
- HQ
- Indianapolis, IN
Supermom Headquarters Questions
Supermom Headquarters's website is https://supermomheadquarters.com
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