SweetShield

People are becoming more and more interested in sugar consciousness and healthy eating globally.🌏 SweetShield- Incubated at XLRI, is India’s pioneering claim verification platform for sugar and sweetener related claims on packaged foods and health supplements. We have deep expertise in assessing the following claims- Sugar Free, No Added Sugar, Low Sugar, Artificial Sweetener Free.🍭🍬🍩 With growing competition and increasingly more crowded categories, many brands are resorting to the use of misinformation, manipulation and marketing tricks as a means to compete and grab consumer attention especially with respect to sugar. Who Are We: The SweetShield marque is a trusted and recognised sign guaranteeing that any claims regarding sugar/sweetener on packaged foods have been independently verified, and that a product or menu item is true to its claims in any of the sugars or sweeteners people need to limit, referencing FSSAI and World Health Organisation (WHO) guidelines.🌟 What We Do: Our platform acts as a bridge between consumers and food brands, revolutionizing how consumers choose products and how brands build credibility.🤝 The SweetShield label enables manufacturers, retailers and food service to appeal to the growing number of conscious consumers, and communicate that their product or service is true to its label and is independently verified.✅ Choose SweetShield for trustworthy, reliable, and health-conscious choices in the food industry.💯