TechAlliance represents Europe’s first broadcaster-centric, cross-screen advertising solution that enables broadcasters to curate their data and inventory into shoppable products available for local and international advertisers in a unified, pan-european marketplace. The platform will provide brands and agencies with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories. Through GDPR-compliant audiences and content viewership data across the region, TechAlliance delivers the future of digital TV buying.
Headquartered in Hamburg, TechAlliance is a jointly owned technology and services company established by smartclip, the adtech development unit of RTL Group, and Amobee, a global cross-screen platform for TV, digital and social advertising. For more information please visit www.techalliance.tv and follow us on Twitter and LinkedIn.
Company Details
- Founded
- -
- Address
- Hamburg, De
- Industry
- Advertising Services
- NAICS
-
Marketing Consulting Services
- Website
- http://www.techalliance.tv
- Keywords
- Europe’s first broadcaster-centric.
- HQ
- Hamburg
Techalliance Questions
Techalliance's website is http://www.techalliance.tv
Techalliance's LinkedIn profile is https://de.linkedin.com/company/techalliancetv
Techalliance's industry is
Advertising Services
Techalliance's categories are Advertising Services
Techalliance's founding year is 2021
