TechAlliance

TechAlliance represents Europe’s first broadcaster-centric, cross-screen advertising solution that enables broadcasters to curate their data and inventory into shoppable products available for local and international advertisers in a unified, pan-european marketplace. The platform will provide brands and agencies with exclusive programmatic access to the linear ad break, including digital ads on linear TV inventories. Through GDPR-compliant audiences and content viewership data across the region, TechAlliance delivers the future of digital TV buying. Headquartered in Hamburg, TechAlliance is a jointly owned technology and services company established by smartclip, the adtech development unit of RTL Group, and Amobee, a global cross-screen platform for TV, digital and social advertising. For more information please visit www.techalliance.tv and follow us on Twitter and LinkedIn.