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“𝙄𝙏 𝙥𝙧𝙤𝙛𝙚𝙨𝙨𝙞𝙤𝙣𝙖𝙡𝙨 𝙘𝙖𝙣𝙣𝙤𝙩 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙚” 𝗶𝘀 𝗻𝗼𝗻𝘀𝗲𝗻𝘀𝗲! 𝗧𝗵𝗲𝗿𝗲 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝗻𝗼 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘀𝗸𝗶𝗹𝗹𝘀 𝗮𝘁 𝗮𝗹𝗹, 𝗯𝘂𝘁 𝗮 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲𝘀, 𝗱𝗶𝗿𝗲𝗰𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝘁𝗶𝗺𝗲. Logical, because IT landscapes change at lightning speed. However, lack of communication expertise (guidelines, direction and time) creates the threat of a growing gap between technical specialists (IT) and other departments, leading to frustrations. 𝗗𝗼 𝘆𝗼𝘂 𝗳𝗹𝗲𝗲, 𝗱𝗲𝗳𝗲𝗻𝗱 𝗼𝗿 𝗮𝗱𝗱𝗿𝗲𝘀𝘀 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀? 1. By fleeing, or “avoiding communication,” you widen the gap. 2. Defending, or “doing something ad hoc that you think will reduce the gap” (a communication training course, for example), provides temporary benefit but not a structural solution. 3. Addressing is all about bridging the gap: a structural solution to connect with the organization through consistent and efficient communication. 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗯𝘆 𝘆𝗼𝘂𝗿 𝗜𝗧 𝘁𝗲𝗮𝗺 𝗼𝗿 𝗱𝗲𝗽𝗮𝗿𝘁𝗺𝗲𝗻𝘁? Ask IT professionals to draft communications through IT Communication Assistant: a portal that provides IT teams guidance and direction to quickly and consistently draft professional communications about ongoing issues. 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗮𝗱𝘃𝗶𝗰𝗲 𝗮𝗻𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘂𝗽𝗽𝗼𝗿𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗜𝗧 𝗽𝗿𝗼𝗷𝗲𝗰𝘁 Looking for an in-company content specialist or communications consultant? Textbite can help you then, too. 𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗮𝗹𝗹 𝗼𝗿 𝘀𝗲𝗻𝗱 𝗮𝗻 𝗲-𝗺𝗮𝗶𝗹 𝗿𝗶𝗴𝗵𝘁 𝗮𝘄𝗮𝘆? ✉ harm@textbite.nl 📞 +31 6 82421763