Thaut.io

The concept of “Thought Leadership” gains power when it becomes Strategic Thought Leadership or “STL”. If you take Thought Leadership literally, it simply means leading thought. Strategic Thought Leadership is about consciously and intentionally leading an audience or market segment to your Thought Leadership Model – one that empowers them to extract more value or make smarter decisions in your category. This makes your content more magnetic and engaging because it isn’t simply about awareness. Nor is it even just about influence. It is about empowerment. What has been missing is a clear set of models, frameworks, and definitions that enable Strategic Thought Leadership as a discipline. The Thaut Process of Strategic Thought Leadership (STL) supplies that. Even more, with AI becoming the new discovery engine of the internet, STL’s components match up nicely to the strategic use of the structured schema that AI prioritizes when it crawls the internet. Since schema enables AI to extract meaning, it also enables STL to utilize AI as an advocate of your model, both empowering your prospect base or audience and casting your product, service, or philosophy in the best possible light. Check out our website or the upcoming book Strategic Thought Leadership - at the .com of the same name - for more, and join the STL revolution.