The Dhar Method

It is important when approaching a complex system like digital advertising that you equip your teams with the best tools for them to be successful. We make sure that our clients not only understand the pipes behind how ads are served, but also how different advertising systems work together and where they conflict. Our team has experience serving both advertisers and publishers, through both programmatic and direct channels. We understand the needs and struggles of the different roles in advertising: brands, agencies, ad-tech platforms, publishers. Ad-fraud and bot traffic are the biggest issues we see that the industry is facing, and tackling these problems requires that we understand why it exists by learning the structure of the system that has allowed it to get to this point. Here at The Dhar Method, we preach a qualitative approach to fraud that complements our clients' quantitative solution. Having researched and observed fraudulent traffic and sites for many years, we can spot a fraudulent site from a mile away. There are many basic points on the checklist we teach on how to detect bad traffic or a fraudulent site. The evaluation process our clients are taught does not involve having any technical skills or training. It simply uses the readily available data in the platforms we all already use.