The Good Doll

The Good Doll is a sustainable alternative to Barbie's and other plastic toys in the market. The Good Doll is made by women from rural & tribal communities of the Nilgiris mountains using upcycled pre consumer textile waste. They are body positive, colour inclusive and come with changeable garments that ensures higher degree of pretend play and utility. The Good Doll is good for the child, good for the artisan and good for the planet. The Good Doll (TGD) is the marketing arm of an enabling ecosystem anchored by Indian Yards Foundation (IYF) in the Nilgiris mountains. IYF, a not for profit enterprise, up-skills women from rural & indigenous communities of The Nilgiris with craft forms and subsequently enables them into craft clusters that produce fabric dolls using upcycled pre consumer textile waste from their hamlets for the urban communities. TGD, a for profit, then provides with the market linkages. This ecosystem is aimed at instilling an entrepreneurial mindset in the minds of women from these mountain communities so that the women and, eventually the communities are onto a path of self sustenance.