The Purp Effect

The Purp Effect is a socially purposed Athleisure brand, supporting grassroots organizations with a focus on youth & community empowerment in underserved areas around the world. 25-50% of sales from each item sold goes towards various initiatives from members within our primary network partner, GYM Network (Global Youth Mentorship) - A grassroots umbrella comprised of social organizations empowering youth and developing communities through Education + Sport. The PURP stands for Purpose, and we believe that one's impact can be contagious and can inspire others to make an impact as well. This creates a continuous cycle of empowering and helping others, ultimately stemming from the Effect of one's Purpose thus creating 'The Purp Effect'