The Set

The Set is a modern brand affiliation company that brings together the world's most extraordinary independent hotels. Iconic addresses in capital cities and remote retreats. Historic sites and mountainsides. Local landmarks, luxury lodges and modern grand hotels. Michelin stars, storied bars and escapist spas. Beautifully composed destinations for art, architecture and culture. Every hotel of The Set is distinct in style and setting, brought together by a shared promise of perfection. The exceptional, without exception. Our carefully curated portfolio follows a non-competing philosophy, ensuring each property stands as a leader in its destination. This approach fosters collaboration among our partners, elevates guest experiences, and upholds our dedication to unparalleled quality and excellence for the most discerning travellers.