The Transaction

Welcome to The Transaction. The #1 Go-To-Market podcast on the planet*. Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's driving revenue growth that you can take and implement in your own go-to-market roles. From ABM to PLG, from MEDDIC to MEDDPICC, the world of business is constantly evolving. We’ll cover the who, what, where, when, why and most importantly how you get… The Transaction. Past guests include: Sales - John Barrows, Becc Holland, Matt Dixon, Chris Orlob, and Kelly Breslin Wright. Marketing: - Sydney Sloan, Tricia Gellman, Dave Gerhardt, and Mini Peiris. Founders: - Kyle Porter, Adam Robinson, Mac Reddin, Jon Miller, and David Politis. Analysts: - Alastair Woolcock, Dan Gottlieb, Matt Harney, and Mary Shea. Authors: - Matt Dixon, Andy Raskin, Kevin Maney, and Ashley Welch. Venture: - AJ Gandhi, Scott Barker, and Doug Landis.