The Webinar Hacker

How many times have you addressed an audience and just heard crickets from the other side? Webinars are the best tool to reach a large number of prospects and several companies use them to grow their businesses astronomically, why does it just not work for you? Well, we all know how a bad webinar looks, few can tell what a good one is like. I’m Diego Laje, I have thousands of hours hosting webinars, classes and explaining complex news on TV. I received Emmys and other awards as a top communicator. Now, I want to share my experience and hacks with you, for free. Why? After facilitating webinars and other similar events I noticed that I was listening to stunningly smart people who came up with innovative solutions for some of the hardest technology problems in business, government and defense. I've had the honor of playing a small role helping some of the best in the business. But oftentimes I've seen this outstanding ingenuity fall flat when it really matters: when those who decide what to acquire are listening. As a facilitator I was pained by the fact that I could see the offering tackled a major issue effectively, but the communication was just not working. People tuned off, or worse, they took off. The Webinar Hacker is my attempt to share, no strings attached, my best tips and tricks and empower every smart technologist with the tools to succeed when communicating with their target audiences. In every episode we bring a top expert and I leverage my experience to obtain clear, concise and actionable ideas to improve a specific aspect of communication for effective lead generation in webinars.