The Word Doctors

The Word Doctors is a powerhouse in the profession of message creation and image management. We have counseled Presidents and Prime Ministers, Fortune 100 CEOs and Hollywood creative teams in harnessing the power of language and visuals to change hearts, change minds and change behaviors. Remember: "It's not what you say. It's what people hear." Our confidence comes from decades of research, polling, and consulting to the opinion elite worldwide, with proven results that withstand the test of time. In the political arena, our CEO, Dr. Frank Luntz, is known for helping change the public vocabulary – he transformed the "estate tax" into the "the death tax," moved the public debate from "school vouchers" to "opportunity scholarships," and re-cast "drilling for oil" as "exploring for energy." He is the researcher behind one of the most quoted survey of the last 20 years (a survey that found that more young people in America today believe in the existence of UFOs than believe Social Security will exist when they retire). In the corporate arena, The Word Doctors team have worked for clients in virtually every major industry: food & beverage, rental & real estate, healthcare & pharmaceuticals, sports & leisure, travel & tourism, shopping centers & grocery stores, telecommunications, energy, and entertainment.