The Content Stream

FINDING [GOOD] LEADS TAKES TIME, CREATIVITY & COMMITMENT. All three attributes are equally important and increasingly difficult to find within your already busy schedule. If you didn't have to sleep you could grind all day and night, working the pavement in a valiant attempt to fill your pipeline, but of course you can't. What really happens is when you get desperate, you focus on lead generation and then when you get busy, you stop. Until of course the next time you get desperate, and so the rollercoaster ride continues. Besides, should your most expensive resources really be spending a chunk of their time looking for leads and not actually selling? Probably not.