Thevea Brands Group

The house of Thevea includes a portfolio of distinctive brands each catering to an unique audience. We are home to Tretorn and Sarek and also partnering with Toalson and Adidas in the Tennis, Padel and Cycling categories. THEVEA ESSENCE We aim to lead, but we don’t mind following inspirational pioneers. Of course we want to be role models, but we applaud everyone that dares to make innovative progresses that we can learn from. It’s all about self reflection. We don’t see perfection in the mirror, we see the opportunity to develop, to learn and to grow. Cause to us it’s not about setting a new standard - it’s about making sure that the standards are always evolving. Always in motion. Always relevant. Humbly striving to make tomorrows world more attractive than today’s.