The What Media

The What is content + community for curious people looking for their next favorite things—a labor of love from two friends who have spent the past two decades researching WHAT matters and what’s good. Since 1999, veteran entrepreneurs Gina Pell and Amy Parker have been in the business of building intentional communities for women, both online and offline, years before social networks were created. Gina + Amy are the founders of The What, a weekly newsletter with exceptional recommendations and a highly engaged community of Perennial readers from around the globe. They are natural curators and enthusiasts who are curious and eager to share their discoveries on WHAT works and WHAT is worth your time and money. Their mission is to create a global sisterhood of women who lift each other up while discovering and sharing what they love. THE WHAT is also home to The What Alliance, our private network of extraordinary leaders across the country and across industry who leverage their networks of influence in the media, consumer, tech, legal, and financial sectors to unlock opportunities, forge powerful alliances and accelerate impact for other women. Tell 5 Friends about THE WHAT right now. Subscribe here: https://thewhathq.substack.com/