Plan B

Plan B [Proper noun] "an alternative course of action for use if the original plan should fail; a strategy or plan to be implemented if the original one proves impracticable or unsuccessful" Plan B could possibly, perhaps unkindly, be described as a little capricious in outlook to its products and services. There is truth in it and we've never been afraid of directional changes. We remain as grounded in the hospitality, tourism and events sector with our digital and marketing services as we always have been, but with recent diversification into promotion of our own music festivals there is a clear separation of the businesses into Plan B Digital and Plan B Events. 2022 sees considerable change in structures and operations and there is little doubt that these a re positive changes and freeing the business from some of the constraints that have undoubtedly held it back from achieving more. Plan B Digital will expand its reach and resource as it continues to develop its own Content and Destination Management Solutions and new destination and town marketing products alongside continued growth in providing high quality, affordable websites for the independent tourism operator. The music side of the business will see further work with music festivals with a further two being launched for 2024 . Our Scottish Golf Classics series (mothballed for a decade!) will return too - something that we are all excited about. Even after nearly thirty years we remain committed to always following new initiatives. It's still time for Plan B!