Ian Mccaig

Ian Mccaig Email and Phone Number

Director at Plan B Digital and Events @ Bookassist
dublin, dublin, ireland
Ian Mccaig's Location
Kilmarnock, Scotland, United Kingdom, United Kingdom
Ian Mccaig's Contact Details

Ian Mccaig work email

Ian Mccaig personal email

n/a
About Ian Mccaig

In 1993 I decided that I needed to get out of the management rut that I was in before I hit thirty. It was, very literally, time for Plan B!So in October of that year in a small office in Glencairn Business Park in Kilmarnock I started working for myself and as the business fast approaches its twentieth anniversary we're still here. Still based in Ayrshire. Still wholly independent and still enjoying every moment of it.Plan B is now split in two with Digital still looking after our proprietary tourism software and website clients and Plan B Events looking after our programme of live music including the successful rock festival WinterStorm and South Beach Sessions.Over three decades we've had some great highs and some pretty deep lows but it's all been part of that learning curve. Plan B has always been more of a statement of intent than a business description and difficult to tie down in a simple description; on hindsight perhaps it was always going to be like that.But if Plan B was a brand it would reflect change, diversity, risk and urgency. It would counter conformity, it would challenge preconceptions; it would question the status quo.We've still got clients we had at the very beginning and it's still great fun. The delivery and distribution channels may have changed over the past twenty plus years but the principle hasn't. We continue to offer creative, straight talking solutions to the independent hospitality sector. We build online strategies, we design websites, we offer marketing solutions, we convert online business. We are immersed in tourism; we still love the golf sector; we get a kick out of working with our partners in the live music arena, we still host our own events and we still have great fun with our own occasional pet projects.Following my own Plan B has been, and remains, fun!

Ian Mccaig's Current Company Details
Bookassist

Bookassist

View
Director at Plan B Digital and Events
dublin, dublin, ireland
Website:
bookassist.com
Employees:
97
Ian Mccaig Work Experience Details
  • Winterstorm
    Festival Director
    Winterstorm Nov 2016 - Present
    Troon | Ayrshire | Scotland
    In 2016 we decided to put on a weekend of classic rock music in November in Troon on the west coast of Scotland.We called it WinterStorm.In less than two years it had become a sold out event and now attracts major artists and rock fans from across the world selling upwards of two and a half thousand tickets and generating more than a thousand bed nights for the local tourism economy in late November each year.And it's great fun...
  • Plan B
    Proprietor
    Plan B Oct 1993 - Present
    Irvine
    Plan B is my personal little baby. Set up after completing my MBA way back in the day it has meandered through a number of incarnations from sole trader through limited company and now back to sole trader again. Consistent throughout has been tourism and hospitality - from tour operators to event promoters; from project consultants to marketing agency; website marketing to online reservations; from golf to live music; In two decades we have touched many areas of the industry and are still trying to be a little different every day. It is always time for Plan B!
  • South Beach Sessions
    Owner
    South Beach Sessions May 2014 - Present
    Troon
    South Beach Sessions is sideline project for Plan B promoting live music in Troon. I have believed for some time that a programme of quality live music within the hotel environment is more than possible and has real benefits for hotel profile, brnad building and revenues.Since launching the project in Spring of 2014 we have tested the wonder with a number of classic artists including guitar legends such as Albert Lee, Bernie Torme and Bernie Marsden as well as hosting a series of more contemporary artists such as JJ Gilmour, The Chaplins and Tom Baxter. The hops for South Beach Sessions is that it can continue to develop the South Beach Hotel in Troon into a vibrant live entertainment venue but also perhaps spread the formula into other independent hotels in the country. Please get in touch if you are in any way interested.
  • Bookassist
    Managing Partner Scotland
    Bookassist Jun 2004 - Present
    Ayrshire
    Looking after Business Development and Account Management in Scotland as operating partners for the award winning Dublin based hospitality software and booking engine company Bookassist. Bookassist exists to develpo direct business direct to the accommodation provider through an ongoing commitment to innovation and marketing support.
  • Bookassist
    Partner Scotland
    Bookassist 2003 - 2016
  • Golf Tourism Scotland (Gts)
    Board Director
    Golf Tourism Scotland (Gts) Dec 2007 - Nov 2009
    Scotland
    Was involved initially in the development of the strategy and business plan with Mike Williamson to form Golf Tourism Scotland as the industry body for the golf tourism sector in Scotland. Subsequently appointed to the Board of Directors for a two year period.Still retain close links with the organisation and provide online marketing support for their website, blog and social media.
  • Ayrshire And Arran Tourist Board
    Board Director
    Ayrshire And Arran Tourist Board Apr 2001 - Oct 2003
    Ayrshire
    Board member representing the travel trade sector on the now defunct Area Tourist Board.
  • First Leisure
    Graduate Trainee
    First Leisure 1985 - 1986
    Wonderful fast track management development experience post college with the First Leisure team - Great Yarmouth Resorts Division, Aberdeen Sports Division and the wonderful Seventh Heaven in Doncaster with the Dancing division. Brilliant in depth and wide ranging training and experience
  • Queen Margaret College
    Student President
    Queen Margaret College Jul 1984 - Jul 1985

Ian Mccaig Skills

Tourism Event Management Online Marketing Hospitality Marketing Marketing Strategy Hotels Leisure Social Media Management Yield Management Business Development Online Advertising Hospitality Industry Strategy Marketing Communications Social Media Marketing Sales Hospitality Management Account Management Business Planning Hotel Management Public Relations New Business Development Online Travel Resorts Business Strategy Revenue Analysis Training Hotel Booking Blogging Corporate Events Food And Beverage E Commerce Project Planning Facebook Travel Management Email Marketing Pre Opening Digital Marketing Destination Marketing Time Management

Ian Mccaig Education Details

Frequently Asked Questions about Ian Mccaig

What company does Ian Mccaig work for?

Ian Mccaig works for Bookassist

What is Ian Mccaig's role at the current company?

Ian Mccaig's current role is Director at Plan B Digital and Events.

What is Ian Mccaig's email address?

Ian Mccaig's email address is ia****@****e.co.uk

What schools did Ian Mccaig attend?

Ian Mccaig attended Queen Margaret University College, Napier University, Edinburgh Napier University.

What are some of Ian Mccaig's interests?

Ian Mccaig has interest in Arts And Culture.

What skills is Ian Mccaig known for?

Ian Mccaig has skills like Tourism, Event Management, Online Marketing, Hospitality, Marketing, Marketing Strategy, Hotels, Leisure, Social Media, Management, Yield Management, Business Development.

Who are Ian Mccaig's colleagues?

Ian Mccaig's colleagues are Jaroslav Tibitanzl, Damiana Amato, Daniel Maricic, Lucrezia Pettinato, Sonia Buitoni, Elodie Bidault Des Chaumes, Ana Bell.

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  • Ian McCaig

    Championing Diversity, Equity, And Inclusion | Founder Of Happy Days Employment Academy Cic | Real Living Wage Advocate | Ethical Recruitment Specialist | Creating Equal Opportunities For All"
    Edinburgh
    1
    hotmail.co.uk

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