观夏Tosummer

To Summer is a pioneering Eastern artistic fragrance brand, representing a new vision of modernity rooted in Chinese aesthetics. Founded in Beijing in 2018, To Summer draws inspiration from the vast landscapes of mountains, rivers, lakes, and seas, as well as from classical poetry, painting, and literature. Merging these with contemporary culture, art, and philosophy, the brand uses rare and precious natural ingredients to create fragrances that engage all five senses—offering timeless Eastern scents deeply rooted in a global context. To Summer has introduced highly anticipated collections including artistic perfumes, home fragrances, and wilderness-inspired body care. As a brand that walks alongside craftsmanship, it continues to expand the boundaries of traditional ceramic artistry in Jingdezhen and Dehua. Starting with the restoration of historical architecture—such as the century-old villa at 111 Hunan Road in Shanghai, the traditional courtyard at 23 Chengxian Street in Beijing, and the former Sichuan Art Publishing House at Citang Street in Chengdu—To Summer launched an initiative to preserve and reactivate ancient Chinese buildings, transforming them into public cultural spaces. Through these efforts, To Summer presents a multidimensional vision of contemporary Eastern beauty—inclusive, immersive, visual, and olfactory. At To Summer, every scent-led sensory experience unfolds like an ink painting—gracefully minimal, evocative, enduring, and poetic.