TrendingNOW

We are a Milan-based team of professionals and experts in fashion and design trends. We provide a wide range of services aimed at businesses active in the fashion industry, from designers to style offices, from companies to the Italian and international press, focusing on the Italian fashion system and in particular on Milan. Over the years, we have collaborated with numerous Italian and international companies in the world of fashion, trend studies (Italtex), companies (Morgan de Toi), journals (Textile VIEW) and online trends magazine (PantoneVIEW), realizing photographic reportage and analysis of trends on Milan's retail channel and major Italian fashion shows and creating personalized trend books for stylistic and licensed studios. We provide services and tools to help designers and and style offices in the creation of new fashion collections: Milan TrendingNow - photographic reports from Milan clothing and accessories fashion windows for men and women, with thousands of models from which to draw inspiration, complete with details, close-ups, fabrics and finishes Milan Updates - articles of analysis of the trends from Milan showcases and fashion shows, with texts of analysis and photographs, for magazines Trend Book - fashion trendbooks tailored to the customer's style and target, with examples of key items, details, materials, prints, trend moods, color palettes and shapes useful for designers, production companies and licensees