Triggers® Brand Consulting

Triggers® is the leading brand strategy and innovation firm connecting brands with consumers in unprecedented ways. We specialize in changing consumers’ minds at the subconscious level to drive growth. We’ve created more than $2 billion in incremental revenue for the world’s most iconic Fortune 100 brands. Our clients say: “They have an immediate impact on top line revenue. They’re revolutionary. Triggers did a brilliant job. Ownable differentiation is the holy grail in marketing. This process offers a brand the ability to identify that.” -Fred Ehle, former VP, McDonald’s “Triggers’ discoveries led us in a totally different direction. It was an amazing win. Very exciting and gratifying. This is what companies need.” - Elyse Kane, VP, Colgate-Palmolive “Leslie gave us the recipe for success.” - Anne-Marie Anetzberger-Kroisi, director, Aetna “They delivered a big unlock for us. It changed the marketing direction, how we talked about the brand, how we talked about innovation. A big change for us.” - Dan O’Leary, former senior director, Kraft “Leslie finds the levers to be pulled to trigger the key associations to make your story resonate with your prospect.” - Eugenio Perrier, Global CMO, Sabra “Working with Triggers will fundamentally transform a brand’s business prospects.” - Michael Farmer, CEO, Farmer & Company Our firm uncovers the drivers of disruptive growth by determining the universal codes that create recognition and receptivity to ideas. We do more than just create concepts and brand positionings. We develop the keys to unlocking consumers' minds -- from encouraging loyal consumers to switch brands to eliminating the "baggage" impeding a brand's growth. Our unique multi-sensory process delivers preference, conversion and competitive advantage. Learn more at Triggers.com.