Tropic, Design & Innovation

Tropic is a design and innovation consultancy that partners with purpose-driven organisations to creatively tackle the compelling challenges of our time. As experts in the design innovation process, we use methods like design thinking, sprints and rapid prototyping to better understand human needs and behaviours that lead to product, service and experience solutions that have positive, lasting impact. We are excited to engage with forward-thinking leaders and innovators, on a range of design opportunities—from working with new ventures to design and validate novel digital product or service experiences, to enabling legacy organisations to test, explore and bring radically inventive new offerings to market. Tropic is founded by Divya Viswanathan and Zubin Pastakia, who have a collective 12 years of experience working at IDEO, a leading global design and innovation firm. We have led projects and design teams across diverse sectors for Fortune 500 companies, government organisations, non-profits and educational institutions across all major continents.