Africa's Eden Tourism Association

Africa’s Eden is a private sector-led tourism organisation representing a unique region of Africa that includes Angola, Botswana, Malawi, Mozambique, Namibia, Zambia, Zimbabwe, and Madagascar. We exist to promote the region as a world-class travel destination through collaboration, destination marketing, and thought leadership. By uniting tourism businesses, stakeholders, and destinations under one brand, we foster sustainable growth and greater visibility on the global stage. From travel shows and roadshows to media outreach, trade training, and content creation, Africa’s Eden champions the value of in-destination tourism marketing, creating platforms that connect local operators with global buyers and storytellers. Together, we’re building a stronger, more resilient tourism future for the region — rooted in partnership, purpose, and pride.