With over 25 years of experience in the Zambian tourism industry, I am a service-driven and accomplished business leader who strives to promote immersive and responsible travel. As the Chief Marketing Officer at Africa's Eden Tourism Association, I oversee the development and implementation of marketing strategies and campaigns for various destinations and stakeholders across Zambia, Zimbabwe, Botswana and Namibia.I am also a passionate advocate for the sustainable development of tourism areas for both residents and tourists and a creative and hard-working project manager who has successfully delivered multiple initiatives and partnerships that enhance the social, economic, and environmental benefits of tourism. In addition, I am a board member and volunteer for two local organizations that support education and empowerment for women and children in Zambia. In my spare time, I genuinely enjoy writing and sharing my insights and experiences on travel and tourism.