University of Kentucky Department of Integrated Strategic Communication

Integrated Strategic Communication offers students professional preparation for careers in the areas of Advertising, Public Relations and Direct Response Communication. Students develop their skills through one of four chosen paths that mirror the functions within persuasive communication agencies. The four ISC paths are: Account Management Creative Advertising Public Relations Direct Response Although students focus on a specific area, the major emphasizes a strategic approach to communication initiatives and is designed to build analytical and critical thinking skills, as well as writing and presentation skills. ISC graduates enjoy highly diverse career destinations, and are sought after by firms specializing in: Advertising Public Relations Media Sales Communications Technology Event Planning Non-profit Organizations Regulatory/Consumer Protection Agencies