VAL 3 Solutions

Since 2017, VAL 3 has taken a strategic approach to B2B sales development by ensuring the right outreach strategy is created and implemented to optimize prospect engagement. Success in B2B sales development starts by aligning a specific offering, with a specific use case, that is designed to solve the problems of prospects within a segmented and precise ICP (ideal customer profile). It then entails ensuring that the right outbound approach, outbound cadence and multi-channel messaging is applied. Most outsourced sales development agencies and consultants don't operate this way. They have their defined approach and force fit it regardless of the offering, the ICP size, and regardless of each prospect's LTV potential. Our focus is strategic ABS (account-based selling), PBS (person-based selling) and channel development, deploying right-fit strategies and tactics to reach high-value prospects and build up a healthy pipeline.