Vanguard Strategy

Vanguard Strategy is a specialist market-science strategy consultancy. We have 25 years of experience in serving leading global consumer and pharma brands. Our unique approach integrates Advanced Data Analytics, System Dynamics, and Strategy to produce quantitative market models for strategy development. We develop economically-correct representations of market- and brand dynamics, to explore strategic scenarios and determine optimal launch/uptake strategies to maximize value. Our services are designed at providing insights, clarity, and confidence in the optimal strategy: Quantitative market mapping: Accurate representations of market dynamics generating deep market insights that make a material difference to discern actual drivers of performance Market modelling and scenarios: Creating customized brand and market simulation models to explore scenarios and inform strategy: - Launch strategy for new-to-market brands: determining optimal sourcing of consumers/patients as priorities shift over time - Growth acceleration for established brands: a consumer/patient flow-based approach to moderate flows for growth - Scenario planning and simulation: quantifying value differential of initiatives and market events to align management on priorities - War gaming: exploring strengths and weaknesses under different competitive scenarios to develop winning competitive advantage. Portfolio strategy: Clarifying volume and value flows within and between categories over time, to quantify synergy/cannibalization for accurate market planning Performance intelligence as a Service: Providing performance optimization platforms with seamless updating of data, analyses, scenarios, and lead indicators. Our work is tailored to each client and we support clients worldwide, typically in long-term partnerships. Happy to explain how our approach is so impactful, and to discuss how we can assist in answering the tough questions for your brand.