VIA DE SOL

VIA DE SOL is an Australian based apparel label founded in 2022. The label pays homage to the diverse Asian heritages of the founding creators and partly reflects their different migrant journeys. The innovative and expressive ideas showcased through the brand elements and campaigns work to shape the perception of Asian culture in modern society. The brand name is an abbreviation of the tagline - ‘navigating through a desolate place’. A description which concisely represents the experience of belonging to multiple cultures and the journey of understanding one’s identity.