Viveat

Viveat was incorporated in Milan in 2015 and has recently established a branch in NYC. Founders had a simple goal: bringing inert “dumb” products alive by connecting them to the web. In a technology ready environment, where mobile devices have initiated a new age of connectivity, people’s true awareness of what they buy and use is still a utopia. No information beyond physical labels, no direct contact with brands is easily provided and that is considered by most people a dangerous flaw. «Our mission is to give back to consumers the power to choose, enabling a bottom-up revolution based on information accessibility and transparency.» Bringing together the Web of Things model with blockchain technology has allowed Viveat to develop a unique software that provides any product with a secure, auditable record of all relevant information: what it is, what it’s made of, where it’s been, whom does it belong to and much more. Our ProductPassport, thanks to low-cost smart packaging solutions, is available right on your smartphone by simply scanning a Viveat smart product. Digital customer engagement throughout physical products is a huge opportunity for all: trillions of items can provide an innovative personalized customer experience while fostering a direct transparent relationship between brands and users based on strategic data exchange. «We are shifting corporate responsibility towards full product transparency establishing a new benchmark of trust for all market actors.»