West Francis

West Francis is a business and brand advisory for the best in health tech, and a rare combo of empathy and exactitude for your company’s essence and essentials. As founder, Liz DeMatteis brings nearly 25 years across health care domains (electrophysiology to self-insured employers), technologies (cell-free DNA testing to real-world evidence SaaS), and environments (F500 corporations to startups). I do wonk work with heart — creating ideas and plans toward their enduring impact — for the leaders and solutions transforming health care.