W Florence

Florence is known as a city of visionaries, a place where bold ideas take shape, where history and innovation collide. W Florence reimagines this spirit, blending heritage with edge, tradition with rebellion, and past with progress. More than a hotel, we are a cultural crossroads, a dynamic hub where global influences ignite local traditions, sparking connection and discovery. Set at the gateway to Florence’s icons, our striking design and layered spaces invite exploration. Bold architecture, hidden corners, and unexpected details reveal a city reborn, a playground for those who crave the extraordinary. Every space is alive with energy, designed to inspire and surprise. Our culinary scene is as daring as our design. Akira Back brings Asian fearless flavors, The Courtyard serves Italian soul, W Lounge sets the tone, and The Rooftop takes you above it all. A global taste in Florence, elevated and unexpected. This isn’t just a place to stay. It’s a new way to experience Florence. Break the mold. Wonder Forward.