People and Computing Lab/ZPAC UZH

We strive to design great experiences with computing and create technologies that benefit people in everyday life. To do so, we take a research approach that goes beyond interface design and usability. We focus on gaining a deep, contextualized understanding of the relationship between people and computing technologies from which to draw insight. In our research, we apply approaches drawn from a variety of fields, with a focus on qualitative methods such as interviews for data collection or affinity diagramming for data analysis. Building upon a thorough understanding of a problem space, we iteratively develop designs and systems that offer people new interactive experiences.