McCann Builds

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About: Product Marketing consultancy for scaling mission-driven SaaS startups. We primarily focus on storytelling, content, market research, value proposition development, product positioning, messaging, go-to-market strategies and implementation, marketing analytics and visualization. Add-on services: competitive analysis, customer personas and segmentation, sales enablement, project management, pricing and packaging, business model optimization, narrative design, pitch decks, fundraising, and product launches. Approach: [1] Work alongside leadership to identify organizational marketing challenges and deploy strategies to resolve them. [2] Carry out market research, competitive analysis, and customer interviews. [3] Focus buyer personas and align product positioning in the market accordingly. [4] Create brand messaging for sales enablement and content marketing. [5] Team up with Product Managers to help inform and support the product roadmap, develop go-to-market strategies, and execute product launches. [6] Collaborate cross-organizationally with stakeholders and Marketing to accelerate customer acquisition, engagement, and retention.

Company Details

Employees
1
Founded
-
Address
41 Peabody St, Nashville,tennessee 37210,united States
Industry
Technology, Information And Internet
Website
https://www.mccannbuilds.com/
Keywords
product positioning, narrative design, brand messaging, product marketing, go-to-market strategy, customer segmentation, marketing analytics, storytelling, content marketing, pricing and packaging, data analytics, project management, market research, competitive analysis, business model canvas, pitch decks, fundraising, sales enablement, customer personas.
HQ
Nashville, Tennessee
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