Danielle Smith Email & Phone Number

❖ Lead the 20/20/20 initiative for Pre-Solution architects focused on driving 20% pre-solution architect efficiency utilization through automation, 20% adoption of non-complex work by pre-solution architects, and 20% increase in customer facing solution principal activity. ❖ Coordinate with the Business Operations, Content Development, and Data Science team to simplify and standardize global operations and processes to garner efficiency and productivity gains in real time while setting the foundation for automation.❖ Identify projects to realize the 20% efficiency gains collaborating with stakeholders to plan for standardization and adoption across the globe of 300+ presolution architects and solution principals.❖ Leverage the 20/20/20 program to automate core solutioning processes to increase transformational capacity and improve the customer experience.❖ Transform the custom solution business by proposing an increase in short form proposals, decrease the SOW outputs, plan to automate SFP’s with the Data Science team, gain global delivery buy-in for governance threshold elimination and reposition our stakeholders to be more effective with their time; allowing for more meaningful custom work and freeing up solution architect time. Tools: PowerBI, MyDeal, Fuse, Salesforce, Opentext, Microsoft 365 platforms: Sharepoint, PowerPoint, Excel, Word, Designer, Clipchamp, OneNote, ARIS Process Management, Figma

❖ Liaison for the North America Solution Architect Leadership team, facilitating effective communication and decision-making processes between Pre-Solution Architect community and Business Operations team.❖ Served as regional POC working closely with a Content Development team to pilot and implement Fuse, a pricing and SOW generation application responsible for $2B annually, including setting UI/UX standards, conducting user acceptance testing, and driving adoption.❖ Collaborated with stakeholders on sunsetting a SOW and pricing tool, distilling 90 products with 495 services into 40 products with 142 services, and building products and offerings into Fuse.❖ Led project and program management creating enablement and Marketing resources and strategies that focus on enhancing online presence, internal communications, and training while optimizing for remote collaboration and efficiency.❖ Drove operations and process improvements, employing analytical skills to streamline workflows and enhance team productivity; contributed to win rate increase of 30% to 44% over 3 years.❖ Collaborated on development and maintenance of a global intranet and extranet, ensured user-friendly access to tools and assets, and supported seamless remote access for global teams; augmented site visits to 176,700 internally and 160,600 externally.❖ Implemented branding and marketing strategy enhancements: oversaw the creation of standard naming conventions, branded assets, and version control while aligning with best practices in brand management.❖ Authored and regularly updated educational documentation and assets; collaborated with SMEs to ensure technical accuracy.❖ Organized and moderated monthly Solutioning Forum sessions, adeptly managed virtual presentations and Q&A sessions, and ensured engaging and informative experiences.❖ Tools: PowerBI, MyDeal, Fuse, Salesforce, Opentext, Smartsheets, Microsoft 365: Sharepoint, Stream, PowerApps, PowerPoint, Excel, Word, OneNote, Designer

Bryan/College Station, Texas Area

Full-time MBA CandidateMBA Projects included: > Consultant for Endpoint Security Inc. (Venture Challenge) < • Assessed market and financial venture viability through analyzing business models and conduction of market research• Developed a strategy, marketing, and operations plan aligned with a 2 year timeline of project rollouts• Presented findings to a panel of judges and provided an in-depth analysis report to the company> Team Lead and Consultant for Oh.My.Word. Conversations (Capstone) <• Led a team to identify a growth strategy for a startup company by conducting market analysis through primary and secondary research, identifying target customers through surveys and focus group studies, and exploring potential new partnerships through business development. • Presented our B2C go-to-market plan to the client and a panel of five judges to win 2nd place in the Strategic Focused Projects category. Activities: Marketing Club Member, Graduation Committee member, Fundraising Chair for new parents in MBA program, Operations Teaching Assistant

• Identified slow turnaround inquiries and complicated order entry as root causes for Services' Solutioning team not winning business at a higher rate; investigated and outlined process improvements for quicker statement of work turnaround and a win rate increase• Deployed learned pathways, in a collaborative effort with sales team, to improve quote assignment accuracy; improved turnaround time (estimated 2-day savings) and project quote accuracy resulting in higher win rates (an estimated 4%)• Gained internal stakeholder approvals for strategies and recommendations on process improvements; enhanced visibility of Services Solutioning team, and created ongoing dialogs about process improvement

Houston, Texas Area

• Executed go-to-market strategies for 3 national brands including developing value propositions, developing digital marketing strategies, and supporting growth initiatives through brand positioning, marketing, advertising, public relations, and managing marketing budgets • Improved brand websites by restructuring navigational experience, redesigning homepages and photo/video gallery layouts, designing product literature and vertical market landing pages, creating long and short sales form pages and pop-up CTA’s, and rewriting copy; yielded a 70% traffic increase and lead improvement of 65% • Achieved highest organic traffic in brand’s history, through keyword analysis, website SEO optimization, and updated meta descriptions; led to an increase of 77.2% organic traffic growth and a 96.28% lead conversion growth• Monitor website analytics reporting on marketing campaign effectiveness; pivoted plans for future campaigns based on trends, traffic, click throughs, and heat mapping• Established and maintained 2 blog programs and promoted through mediums including text ads through 3rd party vendors, newsletters, social media, and online industry publications; website traffic increased by 40% and 20% respectively • Led email marketing campaigns and newsletters development utilizing marketing automation; produced a 25% open rate over prior 15% by redesigning structure, rewriting copy, consolidating content, A/B testing, and lead nurturing• Created marketing assets, sales brochures, case studies, tradeshow materials, and print ads to promote brand capabilities; crafted compelling narratives that highlighted brand awareness• Organized trade show attendance including logistics, ordering of materials, coordinating with event organizer, promotion of event both in person and virtually, and booth setup and breakdown• Tools: Microsoft Office Suite, Google Analytics, Click Dimensions, Google Ads, Microsoft Dynamics CRM, Bing Ads, WordPress, Constant Contact, Atlassian Jira

Houston, Texas Area

Managed demand generation tools and processes for digital campaign assets across 145,000+ partners on the Partner Ready Program, the IT industry's longest running channel program.Co-Branded Marketing Tool:• Increased usage of the channel-marketing tool by 20% by enhancing and enabling partners to leverage co-branded marketing campaign assets for demand generation initiatives.• Initiated program enhancements and developed: email communications, end user trainings, campaign rotational banners, pilot testing, partner feedback sessions, monthly newsletters and webinars.• Achieved a $1M annual cost savings by consolidating campaigns into an internal tool. Partner Marketing Concierge:• Co-directed the development and layout of the Partner Marketing Concierge Services Platform.

Houston, Texas, United States

Launched and managed the Software Beta Program for the Software and Enterprise group, a $30B business, by marketing server management servers and software to B2B customers and capturing product feedback for future server and software builds. • Developed the servers’ software beta program by establishing and managing project timelines, goals, and tracking for beta testing on new products• Led customer outreach and recruited beta participants, managed beta communications, delivered testing guidelines, facilitated feedback sessions, and coordinated with product marketing and engineering to troubleshoot issues and analyze testing results; generated feedback results within 3 months and developed 35 customer success stories• Created, distributed, and managed 500+ global surveys across 20+ products, analyzed feedback, developed reports leveraging testing data and insights, and communicated to cross-functional teams for improvements to next-generation product roadmaps• Led the training of 2 interns and 1 new hire on beta workflow processes.

Houston, Texas, United States

Managed the visual merchandising of the Houston market and a team of sales leaders to increase brand awareness and generate sales.• Achieved the Top Seller position for 2 consecutive years selling near $1 million at year end resulting in ranking in the top 10% of employees nationwide. • Managed and trained employees on the importance of maintaining Net Promoter Scores contributing to the reduction in detractors by 12% and decrease in spread of NPS points by 15 points.• Managed ongoing training of 10-15 store employees in visual merchandising standards.• Planned, implemented, and maintained visual displays/merchandising to enhance promotion of products.• Performed store opening and closing procedures including counting register funds, completing bank deposits, opening and closing the registers, securing the store, and filing loss prevention claims.

Houston, Texas, United States

Managed and coordinated inventory levels for Under Armour and Adidas across 170+ Academy stores to increase sales, build in stocks, and service customers. • Analyzed replenishment programs identifying inventory imbalances and controlling inventory flow from warehouse to stores• Created and maintained vendor sales plans, inventory plans, and supplier replenishment purchase orders up to $500k• Managed relationship with 2 multi-national accounts (Under Armour & Adidas) and identified areas for increasing revenue by monitoring, analyzing, interpreting, and reporting on sales rates and key trends