Dan Jones Email & Phone Number

Detroit, MI, US

Detroit, Michigan, United States

• Shifted the Data Intelligence division and 300+ team members to Rocket Central, expanding data responsibilities across Mortgage & Rocket’s commonly branded affiliates in support of the Rocket Platform vision. Focused.
• Increased visit-to-lead conversion and reduced cost to acquire via digital experience experimentation, conversational experiences, personalization strategies, and the launch of Rocket’s first loyalty program.
• Oversaw Rocket's multi-company marketing platforms handling 1M+ daily omni-channel engagements.
• Introduced new audience segments to power personalization while maintaining brand consistency.
• Implemented identity resolution and MDM systems to seamlessly track client journeys across all affiliates, providing insights into the financial health and goals of over 260 million consumers nationwide.
• Created and enabled measurement of new overarching cross-affiliate metrics such as client lifetime value, attachment and wallet-share, CAC, and revenue.

Detroit, Michigan, United States

• Stepped into the primary responsibilities of the Chief Data Officer role following their departure, leading the entire Data Intelligence division of 400 team members, responsible for all data & AI functions within.
• Scaled data science efforts, with ML-driven lead generation delivering billions in monthly production.
• Enhanced operational efficiencies by blending RPA, AI, and computer vision, streamlining external data acquisition, and improving document classification and OCR processes.
• Operationalized ML across multiple domains including lead scoring, engagement, prioritization, margin management, and hedging – supporting over 8 million automated decisions daily.
• Launched an internal data marketplace to aid in discovery and reusability of core data products.

Detroit, Michigan, United States

• Created a specialized data science and data lake business unit, called ‘Rocket Science,’ dedicated to operationalized data science solutions in tight partnership with the CEO. Grew the team from 40 to 120+.
• Led the company-wide purchase retention strategy, leveraging propensity models and key client signals for impending homeownership.
• Scaled ML lead generation, accounting for over a third of Rocket’s daily lead flow at peak performance.
• Rolled out dynamic ML solutions for lead scoring, intra-hour reprioritization of half a million daily outbound phone calls, and client outreach automation.
• Established the first virtual assistant team, enhancing client acquisition and servicing efficiency.
• Established the Ethical and Responsible AI team to ensure unbiased AI implementations.

Detroit, Michigan, United States

• Shaped the strategic vision and data strategy for the BI division, leading 200+ data professionals.
• Forged alliances with C-suite leaders to develop analytics roadmaps with tangible business outcomes.
• Unified efforts with data governance and MDM teams under a cohesive data intelligence framework.

Detroit, Michigan, United States

• Scaled the BI platform, meeting surging data and infrastructure demands as market share rapidly grew.
• Created Rocket's first cloud-based data lake, in collaboration with Cloudera/Hortonworks and AWS, pioneering the company's dive into large-scale, advanced data management.
• Spearheaded the data strategy for the Rocket Mortgage commercial launch during the 2016 Super Bowl, enabling real-time analytics and scaling to meet an unparalleled digital traffic influx.

Detroit, Michigan, United States

• Developed optimization solutions to enhance the company's ability to manage lead flow surges and objectively rank, tier and performance manage our mortgage banking teams.
• Designed systems ensuring the consistent maintenance of state licensing nationwide, balancing the challenges of rapid growth with financial prudence.
• Elevated to serve as Interim Vice President of BI, expanding my leadership role from a team of eight to ninety, gaining invaluable insights into senior leadership dynamics and responsibilities.
• Awarded Best Performance in a Leadership Role for across all Technology teams.

Livonia, Michigan, United States

As a Senior Business Intelligence Engineer, I advanced the 'BIG' platform and developed a new transformative tool, 'Mission Control'. This real-time dashboard offered an in-depth view of our organization's pipeline, from lead generation to closing and servicing, driven by a broad set of data cubes. It significantly improved response times and facilitated a.

Livonia, Michigan, United States

As the Founding Business Intelligence (BI) Engineer at Quicken Loans, I spearheaded the transformation of our data management and reporting by architecting a real-time, self-service BI portal, called 'BIG'. This sophisticated system, coded in C#, disrupted the prior practice of relying on bulky monthly metric packages, instead providing up-to-the-minute.

Novi, Michigan, United States

As a Software Engineer at SITEL, I was part of a team servicing a contract with General Motors. My primary responsibilities included:1. Developing a Knowledge Management System for GM's call centers to improve information accessibility and efficiency.2. Building a training system for new employees, incorporating educational content and assessment.

Masters, Mis, Computer Science

Bachelor'S Degree, Mis, Computer Science