Shifted the Data Intelligence division and 300+ team members to Rocket Central, expanding data responsibilities across Mortgage & Rocket’s commonly branded affiliates in support of the Rocket Platform vision. Focused on the creation and launch of new client-centric strategies to increase retention and client lifetime value.• Increased visit-to-lead conversion and reduced cost to acquire via digital experience experimentation, conversational experiences, personalization strategies, and the launch of Rocket’s first loyalty program.• Oversaw Rocket's multi-company marketing platforms handling 1M+ daily omni-channel engagements.• Introduced new audience segments to power personalization while maintaining brand consistency.• Implemented identity resolution and MDM systems to seamlessly track client journeys across all affiliates, providing insights into the financial health and goals of over 260 million consumers nationwide.• Created and enabled measurement of new overarching cross-affiliate metrics such as client lifetime value, attachment and wallet-share, CAC, and revenue.• Integrated core data from multiple affiliate companies into a unified cloud data lake in AWS.• Led the enterprise response to generative AI, including establishing an enablement team and authoring Rocket’s AI guardrails to foster innovation in line with our regulatory requirements.• Led a comprehensive revamp of data sharing policies for all Rocket affiliates while remaining in compliance with industry regulations, including the California Consumer Privacy Act (CCPA).• Achieved the highest team member satisfaction scores within the Platform business channel.

Stepped into the primary responsibilities of the Chief Data Officer role following their departure, leading the entire Data Intelligence division of 400 team members, responsible for all data & AI functions within Rocket Mortgage.• Scaled data science efforts, with ML-driven lead generation delivering billions in monthly production.• Enhanced operational efficiencies by blending RPA, AI, and computer vision, streamlining external data acquisition, and improving document classification and OCR processes.• Operationalized ML across multiple domains including lead scoring, engagement, prioritization, margin management, and hedging – supporting over 8 million automated decisions daily.• Launched an internal data marketplace to aid in discovery and reusability of core data products.

Created a specialized data science and data lake business unit, called ‘Rocket Science,’ dedicated to operationalized data science solutions in tight partnership with the CEO. Grew the team from 40 to 120+.• Led the company-wide purchase retention strategy, leveraging propensity models and key client signals for impending homeownership.• Scaled ML lead generation, accounting for over a third of Rocket’s daily lead flow at peak performance.• Rolled out dynamic ML solutions for lead scoring, intra-hour reprioritization of half a million daily outbound phone calls, and client outreach automation.• Established the first virtual assistant team, enhancing client acquisition and servicing efficiency.• Established the Ethical and Responsible AI team to ensure unbiased AI implementations.• Built an MLOps platform using Python, MLflow, and AWS SageMaker to accelerate model deployment.

• Shaped the strategic vision and data strategy for the BI division, leading 200+ data professionals.• Forged alliances with C-suite leaders to develop analytics roadmaps with tangible business outcomes.• Unified efforts with data governance and MDM teams under a cohesive data intelligence framework.

• Scaled the BI platform, meeting surging data and infrastructure demands as market share rapidly grew.• Created Rocket's first cloud-based data lake, in collaboration with Cloudera/Hortonworks and AWS, pioneering the company's dive into large-scale, advanced data management.• Spearheaded the data strategy for the Rocket Mortgage commercial launch during the 2016 Super Bowl, enabling real-time analytics and scaling to meet an unparalleled digital traffic influx.

• Developed optimization solutions to enhance the company's ability to manage lead flow surges and objectively rank, tier and performance manage our mortgage banking teams.• Designed systems ensuring the consistent maintenance of state licensing nationwide, balancing the challenges of rapid growth with financial prudence.• Elevated to serve as Interim Vice President of BI, expanding my leadership role from a team of eight to ninety, gaining invaluable insights into senior leadership dynamics and responsibilities.• Awarded Best Performance in a Leadership Role for across all Technology teams.

As a Senior Business Intelligence Engineer, I advanced the 'BIG' platform and developed a new transformative tool, 'Mission Control'. This real-time dashboard offered an in-depth view of our organization's pipeline, from lead generation to closing and servicing, driven by a broad set of data cubes. It significantly improved response times and facilitated a thorough understanding of current operations and historical trends. 'Mission Control' became the go-to self-service analytics and reporting tool, and was championed by leadership at the highest level, creating a culture of data exploration and learning.'Mission Control' played a critical role in enabling our leadership to comprehend our business dynamics, identify opportunities, and make informed decisions. The significant impact of this tool resulted in the formation of a dedicated analytical team and a custom-built 'Mission Control Room'. This became a symbol of our company's innovation, impressing partners and investors such as Warren Buffet and Steve Ballmer.Additionally, I took on the role of mentoring new team data warehouse and BI engineers, leading to my further progression into leadership positions.

As the Founding Business Intelligence (BI) Engineer at Quicken Loans, I spearheaded the transformation of our data management and reporting by architecting a real-time, self-service BI portal, called 'BIG'. This sophisticated system, coded in C#, disrupted the prior practice of relying on bulky monthly metric packages, instead providing up-to-the-minute analytics accessible to thousands of company-wide team members.This system seamlessly integrated numerous reporting capabilities, creating a comprehensive one-stop shop for business intelligence. I had the unique opportunity to collaborate directly with the company's chairman in this endeavor, shaping the tool to be aligned with strategic business objectives.This innovative solution not only democratized data access across the organization but also accelerated decision-making processes by providing immediate and actionable insights.

As a Software Engineer at SITEL, I was part of a team servicing a contract with General Motors. My primary responsibilities included:1. Developing a Knowledge Management System for GM's call centers to improve information accessibility and efficiency.2. Building a training system for new employees, incorporating educational content and assessment mechanisms.3. Implementing a reporting portal using SQL Server Reporting Services, to deliver clear, actionable insights to stakeholders.