Pengfei Pan Email & Phone Number

Irvine, California, United States

•Developed and executed strategic paid search campaigns for B2B businesses, align with brand objectives and performance KPI•Achieved a 33% increase in conversion for branded campaigns and enhanced CPC efficiency by 42% across Google & Microsoft platforms within the first 3 months• Collaborated cross-functionally with UI, product management, and development teams to optimize landing pages experiences, resulting in a 25% increase in conversion rates• Utilized Google ads and Bing ads… Show more •Developed and executed strategic paid search campaigns for B2B businesses, align with brand objectives and performance KPI•Achieved a 33% increase in conversion for branded campaigns and enhanced CPC efficiency by 42% across Google & Microsoft platforms within the first 3 months• Collaborated cross-functionally with UI, product management, and development teams to optimize landing pages experiences, resulting in a 25% increase in conversion rates• Utilized Google ads and Bing ads data analysis to derive actionable insights on performance KPI and ROI, presenting findings in weekly and monthly internal meetings•Conducted A/B testing on bidding tactics, campaigns structures, and data-driven strategies to continually optimize account performance Show less

New York City Metropolitan Area

•Managed search campaigns with an annual budget totaling $8 million across 15 accounts, spanning Google Ads, Bing Ads, Search Ads 360, and Criteo platforms. Implemented tCPA bidding strategy to maintain positive CPA performance•Directed ongoing optimization efforts for paid search in Google Ads and Microsoft Ads. Activities included daily budget monitoring, bid management, keyword research, ad copy creation, and product feed optimization, resulting in a 134% increase in conversion goal… Show more •Managed search campaigns with an annual budget totaling $8 million across 15 accounts, spanning Google Ads, Bing Ads, Search Ads 360, and Criteo platforms. Implemented tCPA bidding strategy to maintain positive CPA performance•Directed ongoing optimization efforts for paid search in Google Ads and Microsoft Ads. Activities included daily budget monitoring, bid management, keyword research, ad copy creation, and product feed optimization, resulting in a 134% increase in conversion goal completions quarter-over-quarter•Restructured US & Canada accounts increasing 30% conversions and decreasing 37% average CPCs while reducing the budget by 29% QoQ for a B2B client•Acted as the primary client/Vendor liaison in bi-weekly meetings, delivering QBRs/FBRs, updating on ongoing tests, and proposing future strategies to drive innovation and achieve campaign goals • Managed vendor relationships with Google and Microsoft, overseeing initiatives such as Broad Match Test, Data-Driven Attribution, and Value-Based Bidding to enhance campaign performance and efficiency• Mentored associate team members, offering strategic guidance, and support to accelerate skills development • Consistently attend platform training sessions and actively monitor market and technology trends to stay aligned with industry best practices and ensure optimal solution development Show less

New York City Metropolitan Area

• Created, managed, and measured end-to-end paid search, paid social, YouTube, and display campaigns across multiple channels such as Google, Bing, and Meta• Oversaw day-to-day pacing and optimization for 100+ accounts from a variety of perspectives including, bid strategy adjustments, ad copy, and keyword search by using Google Analytics to align with the $300K monthly budget goal• Executed several aspects of campaign launches on all channels, inclusive content creation, audience… Show more • Created, managed, and measured end-to-end paid search, paid social, YouTube, and display campaigns across multiple channels such as Google, Bing, and Meta• Oversaw day-to-day pacing and optimization for 100+ accounts from a variety of perspectives including, bid strategy adjustments, ad copy, and keyword search by using Google Analytics to align with the $300K monthly budget goal• Executed several aspects of campaign launches on all channels, inclusive content creation, audience targeting Show less

Irvine, California, United States

• Built new ad groups and campaigns with new keywords research, ad copies creation, and geo audience targeting• Actively managed paid search & paid social campaigns to maximize CPC, CPA, CTR, CPM, etc. within $1000 monthly budgets

Bachelor'S Degree, Sociology

Master'S Degree, Business, Management, Marketing, And Related Support Services