Madison Ford Email & Phone Number

Calgary, Alberta, Canada

Alberta, Canada

Calgary, Alberta, Canada

During my tenure at Mountain View Benefits, I gained extensive experience across various marketing domains. I spearheaded the company's rebranding efforts, focusing on refining their brand voice across corporate communications, external copy, and social media platforms. My role involved creating a social media calendar, conducting competitor analysis, and market research to optimize content strategy. Through tailored content creation including employee videos, blogs, infographics, and flyers with integrated SEO, I successfully engaged the target audience and increased followers. Additionally, I played a pivotal role in showcasing the company's growth story and enhancing brand identity on LinkedIn and employee profiles. My contributions also extended to assisting with website copy, image selection, and managing stakeholder expectations, resulting in an overall enhancement of external and internal communications.

Calgary, Canada Area

This role allowed me to continually explore and adapt to new technologies, conduct comprehensive competitive research, and leverage data analysis for data-driven marketing decisions.Tenant ManagementI harnessed my exceptional interpersonal skills to adeptly manage tenant relationships, driving increased retention even during challenging times. I also took the initiative to establish robust internal communication systems to enhance task management efficiency.MarketingI created a website and crafted compelling copy for one of our valued tenants. In addition, I played a pivotal role in launching and optimizing a Business Instagram profile, employing creative strategies to set our tenant apart in a competitive landscape. I draw upon these experiences to drive results, optimize strategies, and deliver impactful marketing solutions that make a difference. My journey in the marketing world has been enriched by my commitment to continuous learning and the ability to adapt to an ever-evolving industry.

Edmonton, Ab

While working at the Children's Dental Centre, I started as a new grad learning specialty dentistry. My dentists pushed me to go above and beyond which helped me increase my interpersonal skills to create memorable experiences for children who were anxious about coming in. In my marketing role, I conducted in-depth market research and executed innovative strategies that expanded our reach into new markets and generated enthusiasm for oral health. I also organized engaging events and collaborated with local influencers to enhance our online presence, particularly on Instagram.Today, as a content creator, strategist, and copywriter, I apply my marketing expertise to craft compelling narratives and drive business growth.

Business Administration, Marketing

Certificate, Dental Assisting/Assistant, Honors

Certficate, Petroleum Land Administration, Honors

Bachelor Of Business Administration - Bba, Marketing