I’m an experienced leader in Market and Consumer Strategy, Analytics & Insights with a proven track record of delivering commercially winning insight & strategies from concept through to execution & facilitating growth for iconic brands.I’ve accumulated an extensive skill set in Consultative Storytelling, Brand Strategy and Marketing, Consumer and Shopper Insights, Analytics, Media, Business Intelligence and Project Management. I have worked to achieve multiple category exposure on world famous brands and have achieved this goal by, leading the development of research agendas, analytical tools, category Vision, brand building, innovation, and campaign development for a range of top brands both in the UK & across Europe.