Anna Mullany Email & Phone Number

London, England, United Kingdom

As Head of Behaviour Change at Manual, I lead the integration of evidence-based behaviour change strategies into our health and wellness programmes. With over 15 years of experience in driving behaviour change, I’m passionate about empowering individuals to achieve lasting health outcomes.I work closely with the product and coaching teams, shaping a service, programme and features that drive meaningful outcomes for customers. By combining my expertise in behaviour change psychology with practical coaching, I help create innovative digital services that make sustainable lifestyle changes achievable for all.

United Kingdom

Behavioural Product and Coaching Strategy Consulting for a Behaviour Change B2B2C ServiceDriving user weight loss success with a non-surgical gastric balloon solution:- Global Programme Development: Led a product-guided, interactive, time-bound education programme, live in 60+ countries with 30,000 users. 84% reported increased confidence in making actionable changes.- Evidence-Based Self-Monitoring: Created features promoting simple, proven health behaviours for long-term impact on a weight loss journey.- Behavioural Insights and Tracking: Identified and tracked user patterns through qualitative and quantitative data, enabling deeper engagement analysis.- Cross-Functional Collaboration: Worked closely with data, UX, content, research, and marketing teams to align user needs with the product’s lifecycle.- Clinical and Behavioural Expertise: Partnered with behavioural scientists, dietitians, psychologists, and health coaches to deliver a cohesive, expert-led service.

London, England, United Kingdom

Shaped core features and coaching programme design for B2B2C/B2C services focused on weight, pre-diabetes, and type 2 diabetes management:- Behaviour Change Journeys: Delivering hybrid coach/product-led programmes for NHS England, Abbott Diabetes Care, and Novo Nordisk.Key Contributions:- Data Integration: Integrated Abbott’s FreeStyle Libre CGM into a coaching journey and system, achieving clinically significant improvements in weight, glucose ‘Time in Range,’ and HbA1C.- Increased Engagement: Boosted educational content engagement by 60% through a new learn feature.- Streamlined Onboarding: Redesigned onboarding, cutting coaching 'no shows' by 20% and initial support requests by 30%.- Social Support: Launched ‘My Support Space,’ offering personalised social support.- Personalised Pathways: Developed tailored educational content to enhance user engagement.- Cross-Functional Leadership: Led UX, data, and research teams to ensure cohesive user experiences and behaviour change outcomes.- Behavioural Insights: Provided key reports on user patterns and engagement data for continuous improvement.- Stakeholder Management: Managed relationships with external partners to drive alignment and success.Achievements:- Global Service Scale: Designed and scaled a global coaching service, serving 6 countries.- Liva Model: Created a behaviour change model aligned with NICE guidelines.- NHS Expansion: Expanded NHS contracts from 4 to 17 regions and secured placement on the NDPP Framework.- RCT Leadership: Designed an evidence-based coaching journey for a global RCT on digital coaching’s impact on gestational diabetes. Collaborating with Professors of Psychology and Dietetics for the EU Horizon project.- Coach Training: Developed the ‘Coach Handbook’ and training programme on behaviour change.- Research Supervision: Supervised an industrial PhD in behavioural linguistics.

- Scaling a Specialist Coaching Team: Recruited and developed a high-performing team of specialist coaches, overseeing supervision, training, and continuous growth.- Partnership Support: Worked for Roche Diabetes Care to enhance outcomes through Second Nature (formerly OurPath).- Digital Communication Efficiency: Designed a research-based course to optimise digital communication in coaching, significantly boosting user engagement.- Coaching Skills Module: Co-created a coaching skills module, shifting the model from advisory to coaching-based practice.- 360 Coach Competency Model: Developed a 360-degree coach competency framework, identifying key variables that drive high-performance in digital coaching.- Data-Driven Service Development: Partnered with data analysts to enhance service development by leveraging user and coach feedback and data insights.- Conference Speaker: Delivered talks, including at a UK Parliamentary dinner, on ‘The Efficacy of Digital Health Coaching for Individuals Living with Diabetes’.

London, England, United Kingdom

- Personalised Lifestyle Consulting: Delivered tailored consulting services to support sustainable behaviour change and habit formation.- Evidence-Based Health Coaching: Applied evidence-based health coaching through telephone, face-to-face, and digital platforms, grounded in health psychology and several coaching models.- Content Development for Habit Formation: Created impactful content to facilitate successful habit development and long-term lifestyle changes.- Consulting for PR & Programme Design: Provided expert guidance for nutrition-focused PR campaigns and designed coaching programmes based on research, development, and best practices.

Brighton, United Kingdom

- Trainer & Team Lead: Led training in health coaching psychology, empowering teams to deliver high-quality coaching.- Top Health Coach: Achieved the highest member retention rate through personalised, results-driven coaching.- Campaign Contributor: Featured in and scripted a national campaign for Boots Pharmacy, promoting health and wellness.

Bachelor’S Degree, Sport And Exercise Science, 1St Class Hons

Sport and Exercise Psychology | Applied Human Physiology | Biomechanics

Master’S Degree, Personalised Nutrition, Merit

- Centre for Nutrition Education and Lifestyle Management - Registered Nutritionist, with the British Association for Nutrition.

Education record

- A levels and GCSEs

Msc Personalised Nutrition